Our Story
Vaigai Sweets and Snacks is more than a brand—it’s a heartfelt homage to generations of culinary love flowing from the fertile banks of the Vaigai River. We were founded with one mission: to share soulful, homemade-style South Indian sweets and savories (“mithai” and “snacks”) with modern families and festive tables everywhere.
Our journey began with memories—flavors and fragrances that shaped our childhoods, from our grandmother's kitchen to the communal celebrations by the riverside. Today, we honor that heritage with every snack fried, every laddu shaped, and every parcel lovingly packaged.
What Sets Us Apart: Tradition Meets Modern Delight
Rooted Recipes, Contemporary Presentation:
Just as Bombay Sweet Shop reimagines mithai with playful aesthetics and bold flavor fusions, we preserve authentic South Indian recipes while offering them in packaging and formats tailored for today's tastes and gifting occasions.
Clean, Wholesome Ingredients:
Inspired by Sweet Karam Coffee's commitment to transparency and authenticity, our offerings are free from preservatives and palm oil—embracing traditional ingredients like jaggery, rice bran oil, pure ghee, and native millets with care.
Craftsmanship with Soul:
Each sweet, snack, and mixture is created by skilled artisans who bring the same attention to taste, texture, and aroma as home-cook legends—from murukku to halwa, every bite bridges generations.